The appearance of fine lines and wrinkles can be influenced by a variety of factors such as age, lifestyle choices, sun exposure, and even your gender. These posts examine those and other factors, providing information on how to reduce fine lines and wrinkles to achieve a younger, healthier-looking complexion.


So, what causes lines and wrinkles?
As we get older, our skin becomes thinner and less supple, and its ability to protect itself from damage is also diminished. From smoking to sun exposure and even smiling, there are many possible causes of wrinkles.  Whether you see them as markers of milestones or a sign of the mileposts behind you, wrinkles are a beautiful expression of who we are and where we have been—even still, most of us would prefer to keep them to a minimum.

How can I prevent lines and wrinkles?

Wrinkles affect everyone as they age, but where and when they appear is largely up to you. Limiting sun exposure, or wearing long sleeves and hats when outside, is the best way to help maintain your youthful complexion a little longer. The importance of applying a sunscreen such as our award-winning Heliocare range cannot be overstated for its ability to keep signs of skin ageing at bay, now and down the road.


Dry skin, often made worse by sun exposure, can also make the appearance of wrinkles look more prominent. Make it a habit to carry a reusable water bottle with you, and sip it constantly. Add a squeeze of fresh citrus like lime, lemon, or even orange to give your water a kick of flavor and some power-packed Vitamin C.


What can I do to get rid of them?
Unfortunately, wrinkles are just a part of life. Instead of trying to wage an all-out war on them, we suggest starting each morning with something you actually can control: a quick beauty trick that can help tighten the appearance of your skin. Fill a small basin with cold water and ice cubes, and dip your face in for 5 to 10 seconds. Doing this will help to shrink the appearance of pores and reduce under-eye puffiness.2


As you may have guessed, the key to flawless skin is really you: your discipline, your ability to stay young at heart, and your selection of just a few of the right products to bring out the best of every milestone you’ve achieved. Protect and bring out your natural radiance for years to come by incorporating these steps into your daily beauty ritual.


Botulinum Toxin is a treatment used to improve the dynamic lines of the forehead. Starting from as little as £150

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